Case Study · Web · 2023
FUREVERNV
A website that turned a senior dog rescue into a working donation and adoption engine.
THE
NUMBERS
4
weeks
from deposit to launch
48
dogs
adopted or reunited with their families
~300
donors
publicly recognized on-site
The Problem
A MISSION
WITHOUT A SITE.
The Foundation had a mission. It didn't have a website.
Furever Nevada Foundation was founded by Andrew, a dog advocate who'd seen firsthand what happens to senior dogs in shelter environments. When we started working together, the foundation was still pre-launch: no facility open yet, no public presence, just a handful of early donors backing the idea on faith. Before the rescue could take in its first dog, it needed a place on the internet where people could find it, trust it, and support it.
No central place to showcase adoptable dogs. No clean way to accept donations. No hub for volunteers to sign up. The website wasn't a retrofit for an existing operation — it was part of the infrastructure that had to be in place before the foundation could open its doors.
The goals for the site were clear:
- Showcase the dogs in a way that actually helped them find homes
- Make donating simple enough that people followed through
- Give volunteers a clear on-ramp
- Establish a real brand presence for a rescue that didn't have one yet
The last point became the real challenge. FureverNV had no logo, no color palette, no visual identity — nothing. What started as a website project expanded, a few pages in, into full brand work: logos for the site, assets for merchandise, and a visual system flexible enough to grow with the rescue.
The Approach
DESIGN THAT HAD
TO DO REAL WORK.
Rescue sites tend to fall into one of two traps: heavy-handed guilt (muted palettes, sad-eyed photography, copy that reads like a fundraising letter) or overcorrected cheerfulness that undercuts the mission. FureverNV needed to land somewhere in the middle — warm enough to move people to action, grounded enough to feel like a real organization.
01
A logo that earned its meaning.
Andrew had one request for the brand: find a way to incorporate an infinity symbol. I worked it into the wordmark itself, looping it through and around "FureverNV" so the symbol isn't stuck on as decoration — it's part of the name. A soft gold gives it a halo effect, and an outlined heart on the opposite side balances the composition. The final mark works at small sizes for the site, scales up cleanly for merch, and actually means something when you look at it.
02
Dog profiles built for finding homes, not just listing dogs.
The dog directory isn't a gallery — it's a filter. Visitors can narrow by traits that actually matter to adopters (kennel trained, kid friendly, and more), so someone with young kids at home isn't scrolling through 40 dogs to find the two that might work. The faster someone finds their match, the more likely the dog gets adopted.
03
Webflow, so the client could run it himself.
I chose Webflow for two reasons. One, it's fast to design in and scales cleanly as the rescue grows. Two — and this mattered more — it's something a non-technical client can learn to manage. Andrew didn't need a site he'd have to pay someone to touch every time he added a dog; he needed a site he could run. So I taught him the parts he'd use most — adding new dogs, updating content, managing the donor list. It meant fewer post-launch requests for me, but that was the point. A rescue with a tight budget shouldn't have to spend it on design tickets for routine updates. The site does real work for the foundation, and the foundation can do real work on the site.
The Result
A SITE THAT KEPT
GROWING WITH
THE RESCUE.
FureverNV launched on time, four weeks after deposit. Andrew took over day-to-day updates almost immediately — adding new dogs, updating the donor wall, managing content without needing me in the loop.
In the months after launch, the site kept expanding based on what the rescue actually needed. We added dedicated dog profile pages, so each dog could have real space to tell their story — age, breed, temperament, multiple photos, and the same trait tags used for filtering. Finding a specific dog became easier. So did falling in love with one.
Then came the hardest page to build: an In Memoriam section for the dogs who passed while in the foundation's care. Senior rescue means honoring the ones who don't make it to a forever home, and the site needed to hold space for that without turning maudlin. It became one of the pages Andrew cared about most.
- 48 dogs adopted or reunited
- ~300 donors publicly recognized
"Nish delivered on time, caught and resolved issues quickly, and the end product was exactly what I wanted. What else could a customer ask for?"
Furever Nevada Foundation
Let's work together
WANT THIS KIND
OF WORK ON
YOUR PROJECT?
Nish designs and builds websites for small businesses, content creators, and solopreneurs who need real, quality work — not just files. If you've got something that needs the FureverNV treatment, let's talk.